Islamic Design House started in 2005 in the heart of London's fashion and creative hub. A group of young entrepreneurs took on the challenge to provide young Muslim women, who wished to dress modestly, with a real solution - an opportunity that western brands were overlooking.
The absence of a credible global modest fashion label against the backdrop of a renewed sense in Islamic identity highlighted a gap in the market for Islamic Design House and Silk Route Clothing.
Over a Decade As Leaders
in Islamic Fashion
Since 2005 both the fashion label Silk Route Clothing and the retail brand Islamic Design House have enjoyed great global success. Today the Silk Route brand is being sold to stockists and distributors in over 63 countries.
Silk Route not only paved the way into these international markets but as the product lines under Silk Rout Clothing grew so did the requests and demands for Islamic Design House franchises.
In 2010 we opened our own Islamic Design House store in Cairo, Egypt. That same year we opened our first franchise store in Amman, Jordan.
In the last 5 years franchise requests have grown many folds and we now have a portfolio of 13 stores across MENA and Africa.
How Much Does the Muslim Market Spend on Fashion?
Muslim Market Vs
World Top 5
(2013 US$ BILLIONS)
Brand Identity &
The Silk Route brand philosophy is a careful fusion of fashions from the cultures of the East and the West.
The Silk Route brand has shared the modest approach to clothing found in the Islamic faith with the trendy, sporty, urban looks, vibrant colours and high grade materials used by contemporary brands.
Silk Route Brand Categories & InEssence
Guiding Our Franchises to Prosperity and Peace of Mind
Untapped Lucrative Market
Enter the fast growing Islamic fashion market, estimated to be valued at $484 Billion by 2019, through a reputable brand.
10+ Years Experience
A leader in modest fashion; a successful business built on ethical practices, with reliable supply chains and managing franchisees for over 5 years.
International Brand Identity
Thanks to our faith identity, British heritage and residence in London; world's premier fashion capital, we are seen as a professional and trusted brand.
Excitement of Entrepreneurship
Entrepreneurship brings excitement and adventure. Franchising with us let's you be your 'own boss' and build a portfolio of stores without the high risks.
Profitability & Competitive Prices
We undertake market studies, financial modelling, competitive merchandise prices and more to ensure stores are profitable within 18 months* of opening.
Training from Our 'Star' Team
Our dynamic team (see above) will train you and your staff to implement our comprehensive franchise manual and systems.
Global Marketing Campaigns
Our global marketing campaigns convey the power of our brand, franchisees are provided with marketing support for their stores and markets**.
3D Design and Mock Up
The store designing is a crucial part and our experienced team will relieve you of that stress by mocking up a 3D design and then brief your project manager.
'Ambassadors' of Modest Fashion
Our franchisees feel pride at being Ambassadors of a fashion revolution to see contemporary Islamic fashion as a real choice in the malls and high streets of our cities.
Mall of Arabia, Cairo | San Stefano Mall, Alexandria | Mecca Mall, Amman | N2 Mall, Jeddah | Crystal Plaza Towers, Sharjah
Get in Touch
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