$395USA
$285China
$266Global Muslims
$111Russia
$109Japan
Franchise with
leaders in Modest Fashion
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Islamic Fashion
in Numbers
How Much Does the Muslim Market Spend on Fashion?
$B
2013+
11.9% of GLOBAL EXPENDITURE
$B
2019+
14.4% of GLOBAL EXPENDITURE
%
2013+
YEAR ON YEAR GROWTH
$B
2014+
Just Western Europe & North America
The Vision
To be the brand of choice for Muslim women and their families; to express their faith with confidence through apparel that is trendy, innovative and creative.
The Mission
To provide an exceptional retail experience that conveys 'Faith, Fun & Fashion', an exclusive range of international brands complete with exceptional customer service.
By Design
Not Coincidence
Islamic Design House started in 2005 in the heart of London's fashion and creative hub. A group of young entrepreneurs took on the challenge to provide young Muslim women, who wished to dress modestly, with a real solution - an opportunity that western brands were overlooking.
The absence of a credible global modest fashion label against the backdrop of a renewed sense in Islamic identity highlighted a gap in the market for Islamic Design House and Silk Route Clothing.
Over a Decade As Leaders
in Islamic Fashion
Since 2005 both the fashion label Silk Route Clothing and the retail brand Islamic Design House have enjoyed great global success. Today the Silk Route brand is being sold to stockists and distributors in over 63 countries.
Silk Route not only paved the way into these international markets but as the product lines under Silk Rout Clothing grew so did the requests and demands for Islamic Design House franchises.
Mapping Out
Our Growth
In 2010 we opened our own Islamic Design House store in Cairo, Egypt. That same year we opened our first franchise store in Amman, Jordan.
In the last 5 years franchise requests have grown many folds and we now have a portfolio of 13 stores across MENA and Africa.
Islamic Fashion
in Numbers
How Much Does the Muslim Market Spend on Fashion?
$B
2013+
11.9% of GLOBAL EXPENDITURE
$B
2019+
14.4% of GLOBAL EXPENDITURE
%
2013+
YEAR ON YEAR GROWTH
$B
2014+
Just Western Europe & North America
Muslim Market Vs
World Top 5
(2013 US$ BILLIONS)
Brand Identity &
Power
The Silk Route brand philosophy is a careful fusion of fashions from the cultures of the East and the West.
The Silk Route brand has shared the modest approach to clothing found in the Islamic faith with the trendy, sporty, urban looks, vibrant colours and high grade materials used by contemporary brands.
Our Brands
Silk Route Brand Categories & InEssence
Route 01
Looks inspired by the energy and excitement that pulses through the world of sport. Route 01 styles are for active sisters that demand colourful comfort and expressive choices.
Urban Studio
Intelligent, sophisticated looks that take their inspiration from the heartbeat of modern cities. The Urban Studio line is ideal for the discerning sister with an eye for style.
Versastyle
The essence of classic femininity. Versastyle looks are soft, delicate, and refined. This brand is suited to the sister who craves beautiful,
effortless style.
Silk Route Scarves
Compliments our Jilbab and modest wear lines. With original, intricate, on-trend prints, perfectly placed for the way our customers
wrap and wear it.
Inessence
The InEssence brand gives our customers the most extensive choice of colours, fabrics and sizes when it comes to
modest essentials.
Route 01 Swimwear
Made with nylon-spandex material, modest silhouettes and accent colours and prints: ideal for those fun-filled holidays and visits
to the beach or pool
Our Team
Guiding Our Franchises to Prosperity and Peace of Mind
Mohammed Amin
Head of Franchise SalesWith over 7 years leading our Sales and Marketing, Amin is heading up our franchise roll out programme across MENA, Africa and SEA. He will talk you through our franchise model answering all your questions and providing information so you can make sound prosperous decisions.
Abu Humaira
Franchise ManagerWith a background in institutional management, Abu Humaira worked on developing the Franchise Launch Programme and the Franchise Manual. He will work with new franchises to find, design and launch the store and to oversee the implementation of the franchise system. He joined the company in 2012.
Asmaa Essam
Compliance OfficerAsmaa was a key member of the team that launched our Egypt retail operations in 2010. She has extensive experience in the company and as the compliance officer will make sure our franchisees maintain the Islamic Design House brand & retail experience wherever they may be based.
Fazila Patel
Head BuyerA graduate of Fashion and Marketing with a BA (Hons), Fazila has been in the fashion industry for over 8 years.
Experience in design, manufacturing and retail gives her a multi-faceted approach to the company. She joined the company as the Fashion Buyer in 2012
Nurul Huda
International Franchise AdvisorWith over 6 years in Sales, Nurul is one of our most experienced International Franchise Advisors. He currently manages some of our key clients in the MENA and Africa region and will be helping new franchises on the road to prosperity in their first years.
FLAGSHIP STORES
Mall of Arabia, Cairo | San Stefano Mall, Alexandria | Mecca Mall, Amman | N2 Mall, Jeddah | Crystal Plaza Towers, Sharjah
Testimonials
Check out some of our Client Reviews
"The first time I saw Silk Route Clothes online I was sold. On introduction into the East Africa market it didn't disappoint.The sky is the limit for this brand."
"The process was so easy and things were happening fast. Before i knew it I had a store opened and ready to sell."
"Opening the first Islamic design House store allowed me to contribute to this vision from the very start, and with an immense amount of dedicated support, I have managed to have 4 stores in under 4 years."
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Hayaa Ltd
7.2 Bow Exchange
London
E3 3QP
United Kingdom